Contacts, pipelines, segments and history on one record your whole business works from, kept current as your team works, with scoring that flags the customers going quiet and an AI that drafts the follow-up.
A live component from the hotel build, not a screenshot. Figures illustrate the fields the system carries.
Or tell us what you came to do. Pick as many as you like.
400+ clients and projects delivered. The CRM itself is running for:
Contact details, order and booking history, preferences and every past conversation sit on a single profile. Whoever picks up the enquiry already knows who they are dealing with, so customers are never asked to repeat themselves.
See the recordEvery customer who has gone quiet sits on one board, with a risk score and the next action against each. The win-back goes out on its own, in their own language, and every message it sends is written back to their record.
| Segment | Location | Loop stage | Risk | Next action |
|---|---|---|---|---|
| Weekly regulars | IPC Mall | Returning | Low · 4% | Tier upgrade watch |
| Lapsing 60–90 days | Sunway Place | Breaking | High · 61% | Win-back sent |
| Tier 3 → 4 candidates | Meridien KL | Signal | Low · 7% | Upgrade offer queued |
| Refill due, no visit | Careline Bangsar | Waiting | Med · 28% | Refill reminder · daily |
| First visit, no return | Tropicana Living | Breaking | High · 54% | Welcome loop |
| High spend, low visits | Pantai Health | Signal | Med · 31% | Concierge outreach |
Write a win-back for mall shoppers lapsing 60–90 days.
Hi {first_name}, your usual Saturday spot missed you
Drill from your whole base down to the people who buy one brand, and save any level of it as a segment. It is re-scored every night from each customer’s own spend, visits and cadence, so nobody maintains a list.
Figures illustrate how one base splits, not a measured client result.
New Season Buyers
DynamicShopped within the last 30 days, the audience for a drop.
Lifecycle: Active · Visited ≤ 30d ago
High-Spend Fashion
DynamicThe top of the apparel book, RM 1,500+ spent with a fashion lean.
Fashion affinity ≥ 40% · Spend ≥ RM 1,500
Fashion Shoppers
DynamicRegular apparel buyers with a fashion affinity and an RFM floor.
Fashion affinity ≥ 30% · Spend ≥ RM 300
New Season Buyers
0 resolved, re-resolves live
Lifecycle, all 48,210
everyone is in exactly one state
Hot leads and stalled deals surface at the top of the funnel report each morning, so your team works a ranked list instead of scrolling a pipeline.
No demo call, no slide deck, no sales engineer sharing their screen. Every tile below opens the real thing: hover to look, click to keep it open.
Pick any part of the system.
Deals
Corporate and group business on a kanban your sales team can actually work from.
Every screen here is the component this site renders elsewhere: nothing on this page is a screenshot.
Phase out manual processes, compose instant, compelling replies and make data-driven decisions for smarter, faster service.
A CRM is only worth what actually gets entered into it. Every receipt, booking, points change, tag and conversation lands on the customer profile as it happens, so nobody is asked to write the day up afterwards and the record is still true the moment someone needs it.
Four nights open, 14–20 March
Live analytics tracking volume, resolution speed, and dropped enquiries across every connected channel.
Not a feature list. These are the changes a busy owner notices almost immediately, and the reasons they keep compounding after that.
Every order, booking, message, note and points change sits on one timeline under the customer's name, newest first. Nobody opens three systems and pieces together what happened before they can help, and nothing is lost when the person who handled it last is off that day.
It lands on a board with a stage, a value and an owner, and it stays there until somebody wins or loses it. Group bookings, corporate accounts and quotes all move through one pipeline, so nothing waits in a salesperson's private notes for them to remember on Monday.
Anniversaries, refills, renewals and the follow-up nobody chased surface before the date, with the message already drafted from what the record knows. The reason a customer comes back stops being that somebody happened to remember.
Stages, values, owners and next actions, all the things you already expect from a deals board. The difference is that the enquiry arrives, gets answered and lands on the board without anyone opening a form.
If a salesperson has to retype something the customer already told us, we have built it wrong.
ST Comp Holdings
The rule we build to
Open pipeline, conversion by stage, and where deals are being dropped, per team and per person. Not a monthly export somebody formats: the same figures your team is generating as they work.
A report nobody opens is a report that should not exist. Every number here has a decision attached to it.
ST Comp Holdings
The rule we build to
Quotes are our own build rules, not customer testimonials. We will put customers here when they have used it long enough to mean it.
Live in days, not months. No new hardware, and no new app for your team to learn.
Spreadsheets, booking system, POS, whatever you have now. We move it across for you during setup, merge the duplicates and hand you one clean list.
Your departments, pipelines, stages and fields. Products, prices and policies go in so the AI answers from your business, not a generic one.
Every call, quote, order and note lands on the customer profile as the work happens, rather than being written up afterwards.
Open pipeline, won revenue, conversion by stage and who is actually following up. Live, not a monthly export somebody formats.
Built around how you actually operate
One location, a small team, and nobody spare to keep a database tidy. The record maintains itself as your team works, the AI fills in what they miss, and you are live in days rather than months.
See single-site setupSeveral branches, several teams, one customer database. Each site keeps its own pipelines, its own prices and its own owners, while a customer who visits two branches stays one record rather than two. Tell us how your locations are structured and we will scope the reporting around it.
See the group setupChoosing a CRM for your industry
Getting more out of a CRM
Because it was built for the way your industry already works.
A CRM built one industry at a time, not a blank template you have to configure into something useful before it earns its first hour. A banquet enquiry and a prescription refill are not the same problem, and the software already knows that.
It fills the record in as your team works, not afterwards, so the database is current without anyone maintaining it. Nobody has to remember to type in what happened, because typing it in is not how it gets there.
It starts from the customer data you already have, so nothing changes for your customers on day one: no new app for your team, no hardware, and no migration weekend that turns into a fortnight.
What you can hold us to
Commitments, not awards. We have not been given a badge by a review site and are not going to draw one.
Straight answers on ownership, going live, and what your team has to maintain by hand.
Six, each with its own full page: hotels, shopping malls, pharmacies, hospitals, e-commerce and property. They are not themes on a template. Each one has its own departments, pipelines, dashboards and conversation scripts, because a banquet enquiry and a prescription refill are not the same problem.
Tell us how you track customers and deals today. We will load a slice of your own data into the build for your industry and walk you through it. No slides, no sign-up.
